My Block Skin expands into patent-pending mineral SPF technology

By AI, Created 8:46 PM UTC, May 26, 2026, /AGP/ – My Block Skin is pushing beyond its transparent gel sunscreens into patent-pending mineral SPF technology designed to reduce white cast across skin tones. The Black-owned brand says the move comes as it grows U.S. direct-to-consumer sales and advances commercialization after joining the UCLA Magnify Incubator.

Why it matters: - My Block Skin is targeting a long-standing sunscreen problem: mineral formulas that leave a visible white cast on many skin tones. - The expansion could broaden access to mineral SPF for Black and brown consumers who often face a tradeoff between protection and wearability. - The move positions the company as more than a culturally focused brand and toward a science-driven sun care business.

What happened: - My Block Skin announced its expansion into scientific innovation with a patent-pending mineral sunscreen technology. - The company is advancing the formulation through research and commercialization work after being accepted into the UCLA Magnify Incubator. - Founder Dujon Smith said the brand is evolving from a culturally relevant SPF label into a scientific innovation company in sun care.

The details: - My Block Skin is known for transparent SPF gel products designed for melanated skin tones. - The company’s U.S. direct-to-consumer relaunch centers on invisible SPF gel and cream products priced at roughly $5 to $23. - The new mineral sunscreen platform is designed to minimize the white cast often linked to traditional mineral sunscreens. - Chief Science Officer Jason Williams, PhD, developed the technology. - Jerry Porter, former Chief Innovation Officer and Head of Research & Development at Procter & Gamble, joined the advisory board to help guide innovation and commercialization strategy. - The brand has scaled internationally and became the first Black-owned sun care brand carried by Boots in the United Kingdom in the retailer’s 175-year history. - My Block Skin has also partnered with the NFL UK & Ireland, Soho House, and the Veuve Clicquot Polo Classic.

Between the lines: - Consumer demand for mineral SPF is rising while scrutiny of chemical sunscreen ingredients is increasing. - The company is using both cultural insight and formal R&D to compete in a category where formulation quality and skin-tone inclusivity have often been at odds. - Porter said the brand’s approach reflects real product innovation rooted in unmet consumer need.

What’s next: - My Block Skin plans to keep expanding its U.S. direct-to-consumer presence through the summer. - The company will continue research, development, and commercialization efforts tied to its mineral SPF platform. - The broader goal is to bring the next-generation mineral formulation to market as part of the brand’s long-term sun care expansion.